No — EthaMap is a wellness and educational product, not a medical test. It won't diagnose anything or tell you how much is safe to drink. But "not medical" doesn't mean "not real." Your report is built on some of the most well-studied genes in human biology — like ALDH2 and ADH1B — the ones that control how your body turns alcohol into acetaldehyde and clears it. That's the science behind why you flush, why some nights leave you rough, and why certain drinks suit you better than others. We turn that established research into plain-language insights you can use — no lab coat required.

Almost anyone who drinks. If you've ever wondered why a drink hits you differently than your friends, why some nights leave you rough, or which drinks are actually worth ordering, this is for you — the craft-cocktail lover, the wine drinker, the recent grad figuring out what agrees with them. It also makes a genuinely original gift, or a memorable one from a parent. Whether you drink often or just want the times you do to really count, EthaMap helps you understand your own body and drink smarter.

Three simple steps. Swab the inside of your cheek at home — about two painless minutes, no needles. Seal it in the prepaid mailer and send it straight to our CLIA-certified lab. Once your results are ready, we email your personalized DrinkFit report with your scores, your matched drinks, and a clear read on how your body handles what's in the glass. No appointments, no hassle — swab, send, and see.

Your DrinkFit Score — an at-a-glance read on how well a drink fits you overall. Underneath, your Metabolism Fit (how your body breaks alcohol down and clears it), plus your Ingredient Fit and Taste Fit, so you see exactly where a drink works for you and where it doesn't. You'll also get your caffeine sensitivity, your matched drinks ranked for you, and a personalized recovery guide. Pro goes further: a deeper Food & Ingredient Response that reads how your body handles the caffeine, lactose, and histamine in your glass and turns it into pairing guidance, plus occasion-based pairings and a pocket cheat sheet.

Mainly the well-established alcohol-metabolism genes — ALDH2 and ADH1B — plus supporting markers for metabolism, caffeine, taste, and ingredient response. These are among the most replicated findings in human genetics, which is why we build on them instead of chasing novelty. Every insight is explained in plain language with a confidence level, and where your data isn't clear, we say so instead of guessing.

Completely — and protecting it is the foundation this company is built on. Your genetic data is yours alone. We never sell it, never share it with employers, insurers, or advertisers, and never use it for anything beyond creating your report. It's stored securely, and you stay in control — you can ask us to delete it at any time. Keeping your DNA private isn't a feature we added; it's non-negotiable.

A CLIA-certified laboratory — the same certification standard used by clinical labs across the United States. Your sample is handled under real quality controls, not in someone's garage. Your report is also reviewed against our science and regulatory guidance before it reaches you, so what you read has been checked for accuracy and for how clearly it's worded.

Your kit ships within a few business days of ordering. Once your swab reaches our lab, your report is typically ready within a few weeks — genetic analysis takes a little time to do right. The best part: you don't have to keep checking. The moment your report is live, we email it straight to you, so it lands in your inbox the second it's ready.

It happens sometimes — and it's never your fault. Once in a while a cheek swab just doesn't pick up enough usable DNA, which is exactly why our CLIA-certified lab runs a quality check on every sample before we generate anything. If yours doesn't pass, we don't guess and we don't cut corners — we email you right away and send a free replacement swab, no charge and no hassle, so you still get the accurate report you paid for.

Both give you a complete, personalized DrinkFit report — Pro just shows you more of the picture. Core ($69) reads how your body handles the alcohol itself: your DrinkFit Score, Metabolism and Caffeine profile, Taste and Ingredient Fit, matched drinks, and recovery guide. Pro ($99) is our most popular kit, and the one most people are glad they chose. For about thirty dollars more you get